Google is the most advanced search engine and one of the best tools for digital marketing. There are some operators for advanced Google searching that can help you gain insight into search engine optimization (SEO) opportunities that wouldn’t be possible with basic searches. This guide will show you some advanced search techniques and methods of using advance Google search operators as a SEO technique.
This operator will help you find pages with a certain words in the URL.
Example: inurl: apple
Find pages with specified words in the title.
Example: intitle: review
This will return the most recent cached version of a webpage. This is useful for finding the page which was last crawled
Example: cache: cnn.com
This limits the results from a specific website.
Example: site: reddit.com
Restrict results to those of a certain filetype. E.g., JPEG, PNG, GIF, PDF, DOCX, TXT, PPT, etc.
Example: filetype:pdf samsung
These are some of my favourite operators to use. You can combine these operators to get some powerful results.
Find guest post opportunities
You can find posting opportunities by combining intitle for gust posting.
Example: (intitle:”write for us” | intitle:”become a contributor” | intitle:”guest-post”) tech reviews
Find resource page opportunities
Resource pages list the best resources for a particular topic. These are excellent places to pitch your site to be included.
Example: github intitle:”resource”
Find internal linking opportunities
It is useful to add cross links between your blog post when relevant.
Example: python site:blog.goog.io
Find public relations opportunities used by competitor
Our competitor is SerpApi and RapidApi
Example: python -site:serpapi.com -site:rapidapi.com
Find sponsored post opportunities
Sponsored posts are paid-for posts that can be use for promoting your brand, product or service. This resource is useful for getting your brand in front of the right audience.
Example: iPhone review intext:”sponsored post”
Find question and answer threads related to your content
Forums and Q+A sites are excellent places for promoting content.
Example: site:reddit.com intitle:”search engine”
Find sites linking to competitors
Get competitors links.
Example: link:https://rapidapi.com -site:rapidapi.com
This advance Google search operators list is powerful if used correctly. The above examples are especially useful for SEO. However these advance operators come at a cost. After a few queries with Google advance search operators you will be faced with CAPTCHAs. This will get annoying real fast. If you plan on making a lot of advance searches I recommend https://goog.io/ Google Search API for bulk searches. Googio provides a service for unlimited Google Search without the annoying CAPTCHAs.